A Level Media MEST 1

Example question: blog task Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks] Write up a detailed plan with examples from your Ill Manors case study on your blog. This should include all three media platforms and at least FIVE paragraphs. British industries have changed through the years to adapt to the new technology. In this essay, I will be talking about how modern films have used new ways to advertise their films to a larger audience. Two of the films I will be discussing are "Ill Manors" and " A field in England".  Para1- One way "Ill Manors" attracted a audience was with its tag London Campaign.          - How it interacts with the audience making them feel that they are apart of the campaign. para2 -music video           -How does the music video and the other promotions s

1) F ind Media Factsheet  #100  on the  British film industry . Save it to USB or email it to yourself so you have access to the Factsheet for homework. You can find the Factsheet on the Media Shared drive - M:\Resources\A Level\Media Factsheets. 2) Read the whole of Factsheet #100 British film industry 3) What is the 'cultural test' to see if a film counts as British? This is a test for producers to see if the movie they have made is British enough. It was introduced in 2007 and has to go through BFI for the UK Film tax relief.  4) Complete the task on the Factsheet, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The King's Speech, We Need To Talk About Kevin and Skyfall. Sweeney                                       31/31 Attack the block                             31/31 The King's Speech                           30/31 We Need To Talk About Kevin           22/31 Sky fall                    

Complete the following tasks on your blog: 1) Read the Media Magazine article on A Field In England in Issue 47 and write a 100 word summary of the article on your blog. You'll find the article in  our Media Magazine archive  - click on MM47 and go to page 19. The article talks about how distribution is the key way of getting an audience. Without doing so, you are going to have a lack of an audience to watch you film meaning less profits. In addition, it gives 5 ways of effectively distributing your film. to make an effective campaign, you have to create something that is creative and is unique. The first is to identify your audience. This is key so you know where and how to advertise your film. For example, if the target audience for a film is teenagers, they are likely to use social media to reach these audiences. They could use Youtubers to get to specific audiences. Second is to estimate revenues from different platforms. Thirdly, build awareness and maintain the interest

1) What examples can you find of the Ill Manors  brand  on the Ill Manors website homepage screengrab above? The "Ill Manors" font is the same in all the different promotion way. This is the same font used in the film poster, music video as well as the film.  In addition, the font used for "ILL MANOR BUY NOW" is the same font used in the tag campaign. The graffiti style as stay the same.  They have also used the same locations as the music video and film which creates a gritty urban atmosphere. Furthermore, they have included the music video and film ticket information to help distribute and promote the film. They have included props such as the gun which as synergy with the posters. 2) How does the website encourage the audience to buy or interact with Ill Manors products? The website has the twitter hastag which has synergy with the tag London campaign. It also has the words “buy now” in a graffiti font to establish a brand. They have includ

Now answer the following questions on your blog: 1) Summarise the Ill Manors Tag London campaign in 100 of your own words. The campaign "Tag London" is a very effective way of advertising as of it low cost but high efficiency. As they have used Twitter to express opinion on the current issue facing Britain, it give an wider audience to interact with the movie and advertisement. The fact they used tweets from real people to put as graffiti, audience could relate to the director which isn't usual for most directors. Them going to different location such as National Gallery and House of Parliament showed the audience that they urban and different. These location are very well known for being traditional and mostly viewed by upper to middle class. Them putting these messages on the walls would address key problems the country is facing and aware the pubic with important information so they now the truth. They are mixing the new advertising methods with tradition media. Its s

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)? Key convention that is poster has is: Title- The title is easily visible in all the poster and promotion print as well as the digital advertisements.  Also, the font used is the same in all posters to establish a brand so it becomes well known. The word” ILL” is written in a very large font compared to others which might suggest something about the film. The word “ill” can mean different thing. It could mean that the characters are ill from their actions or the film itself is harmful to sensitive consumers. Central image- The image takes most of the screen and is a very strong image. This is because of the expression of the character (Riz Ahmed) is serious and give a message of importance. By using a prop of a gun, it tells the audience violence is a key aspect of this film. Also the fact that it is a real gun reminds the audience that the film is social r